Jasmine Lillie
Fall 2024
Horticultural Therapy By Jasmine Lillie
There are a range of services offered through the health programs at IU Indianapolis.
My mission is to cultivate a healthcare environment where every individual feels safe, comfortable, and valued. I am dedicated to promoting equity in healthcare access and quality, ensuring that every voice is heard and every need is met. By fostering compassion, collaboration, and innovation, I aim to empower our diverse community and lead with integrity as we transform lives and enhance health for all.
Find more information on IU Indianapolis health services:
IU Indianapolis campus health services offer immunizations - a service that may be promoted with the use of a marketing plan.
CAPS (Counseling and Psychological Services) at IU Indianapolis provide mental health support for students online and in-person.
The Project
Below you'll find links to along with descriptions of the different sections you'll encounter in this semester-long health care marketing project.
Market research informs the marketing plan, acting as a basis for strategic decision-making in marketing efforts. This project breaks market research into two parts - survey and evaluation of results.
The executive summary provides a brief overview of the health care marketing project at large. Take a look at the executive summary button above to discover the main points of this project.
This section of the project provides context to the marketing plan with sections such as the rebranded mission statement and a situational analysis.
The heart of this project lies in the health care marketing plan. This section delves into recommended strategies, PR plans, a budget, and ends with an evaluation of the plan proposed.