Jasmine Lillie
Fall 2024
Objectives + Strategies + Tactics
This table outlines the objectives, strategies, and tactics designed to effectively market horticultural therapy. Leveraging social media is a powerful approach to increase awareness and promote the benefits of horticultural therapy. Additionally, participant feedback and evaluations of client progress will play a crucial role in our marketing efforts, encouraging word-of-mouth promotion and the sharing of positive experiences.
Objectives
Strategies
Tactics
Objectives are how we will measure the success of the marketing plan once it is implemented
Strategies address how objectives are to be achieved
Tactics are the specific actions, details, and activities that must occur in order for the strategy to succeed and the objective to be met
Objective 1
Strategy 1
Tactic 1: Use ads to reach people interested in wellness on social media
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Tactic 2: Work with local health organizations and schools to co-host events.
Raise Awareness
Use platforms that connect with your audience, like social media, community events, and partnerships with local groups.
Objective 2
Participant Feedback
Strategy 2
Gather participant feedback in horticultural therapy sessions to achieve an average satisfaction rating of 4.5 out of 5 in post-session surveys, collecting and analyzing responses over the next six months
Tactic 1: Develop short, user-friendly surveys with a mix of rating scales and open-ended
questions to gather comprehensive feedback
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Tactic 2: Provide small rewards, such as discounts on future sessions or entry into a
raffle for a prize, to encourage participants to complete the surveys.
Objective 3
Client Progress Evaluation
Strategy 3
Evaluate client progress in horticultural therapy by achieving a 30% increase in positive mood
and well-being scores, using a standardized assessment tool over a six-month period.
Tactic 1:Implement bi-monthly evaluations using the same assessment tool to track
changes in mood and well-being over time.​
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Tactic 2: Tailor horticultural activities based on participant interests and feedback to
enhance engagement and emotional connection.