Jasmine Lillie
Fall 2024
Social Media Plan
First Social Media Platform Utilized
TikTok is a powerful tool for reaching a wide audience, especially when you post regularly. To succeed on TikTok, it’s important to make content that’s fun and engaging while also tapping into popular trends. By creating content that mixes fun trends with information about the benefits of horticultural therapy, I can capture the attention of college students in a way that feels both relatable and educational. This approach will help the content get shared more often and start
conversation.
Second Social Media Platform Utilized
Twitter is another platform that works well for reaching my target audience of 18-25 year olds. A lot of people in my age group use Twitter to share thoughts, follow news, and discuss topics like
mental health, wellness, and ways to improve life. By using Twitter to talk about horticultural therapy, share articles, personal stories, and tips, I can connect with people who are interested in these topics and build support around the idea